Super Bowl advertising has long been vaunted as the place for brands to bring their A-game. But Communicus research reveals that the ROI of Super Bowl ads leaves much to be desired – especially for the brands who fielded the 80% of Super Bowl ads that didn’t work.
Meanwhile, the potential ROI on Olympics advertising is hard to beat.
Several factors make Olympic Games a significant, high-value event for brands. Communicus CEO Jeri Smith goes granular for the Observer, explaining why marketers should take a closer look at this underrated advertising opportunity.
