Fragile, Homogenous Brands: A Looming Crisis
Today’s competitive marketplace positions brands in a vulnerable situation of decreased differentiation from generics. Jeri Smith writes for AMA’s Marketing Insights exploring three common themes that can damage your brand’s value and lead to further erosion in brand differentiation if they aren’t addressed. Read AMA Marketing Insights HERE.
How Brands Can Survive the Private Label Threat
There are several trends that have contributed to this dynamic. First, the perceived quality of private label brands has improved, at least in the mind of the consumer. Many shoppers have decided that these money-saving brands still deliver a perfectly adequate product…
Is Social Media Killing Your Brand?
Advertisers have always struggled to find ways to set their brands apart from the competition. Read Jeri Smith’s byline about the reduction in differentiation between major brands and their ongoing battle with private labels… Read more HERE.
Superstars and Cars: Infiniti’s Celebrity Solution?
With nowhere to go but up in the luxury automobile market, Infiniti is embarking upon an agency review. Brand building is an exciting endeavor for agencies and creative teams are chomping at the bit for this opportunity. There are many strategies that Infiniti and its agency of choice can employ in this quest to establish a unique brand position in the consumer’s mind.