Why the #1 Problem with Advertising is the Easiest to Fix
There are an infinite amount of variables that an advertiser can control to maximize the success of a marketing program. It starts with how to position the brand, which media to use and how to allocate the investment. The puzzle is getting even more complex with the emergence of programmatic buying, second screen opportunities, native advertising, social media vehicles, and all of the other trendy tools out there today.
Save a Little – Lose a Lot: The Potential Pitfalls of Translated Ad Copy
As more brand managers come to the realization that the Hispanic consumer plays an important role in the current and future health of their brands, the struggle to find enough money within the advertising budget to succeed across targets has intensified. Over the past decade or more, most of the larger brands have carved out sufficient ad budgets to engage Hispanics with dedicated creative, and the debate is around whether to create...
Digital Advertising – When Too Much of a Good Thing Can Turn Bad
Recent reports suggest that some marketers might be overdosing on digital ad spending. According to Ad Age, a number of major advertisers who have been moving more and more of their ad dollars out of TV and into digital may actually be suffering sales losses as a result.
Going Native
According to recent research conducted by the ANA, growing numbers of advertisers are increasing their investments in native advertising. This trend is one of several ways that advertisers are using in their attempts to increase advertising effectiveness in a world in which it’s getting ever easier for consumers to avoid ads…
Are Parents Too Busy to Notice Your Ads? Or Actively Solution-Seeking?
Parents are time-constrained, cash-strapped and trying-to-do-it-all, and are one of the most highly sought after group by a variety of brands. Brands ranging from diapers to food products to cars to financial institutions, target parents with family-filled advertising images and benefit propositions aimed at making their life just a little easier…
The ‘Terrible Teen’ Years of Digital Advertising
If digital advertising is the golden child of modern marketing, it is currently going through that terrible, unruly teenage phase…