Fragile, Homogenous Brands: A Looming Crisis
Today’s competitive marketplace positions brands in a vulnerable situation of decreased differentiation from generics. Jeri Smith writes for AMA’s Marketing Insights exploring three common themes that can damage your brand’s value and lead to further erosion in brand differentiation if they aren’t addressed. Read AMA Marketing Insights HERE.
Is Social Media Killing Your Brand?
Advertisers have always struggled to find ways to set their brands apart from the competition. Read Jeri Smith’s byline about the reduction in differentiation between major brands and their ongoing battle with private labels… Read more HERE.
Retail Customer Experience: Report: Average Holiday Retail Ad Only Engaged 6 Percent Of Consumers
Our 2013 holiday advertising research highlighted how major retailers holiday ads resonated with consumers. The success or failure of a holiday ad is usually a strong indicator of overall company performance. The research focused on advertising campaigns from: Target, Sears, JC Penney, Macy’s and Kohl’s. Key findings included: The average holiday ad only managed to engage and make a brand connection with 6 percent of the...
AMA Marketing Insights: Behind the Screens
Live broadcasting is a major draw for advertisers. It’s not just the Super Bowl, Olympics, and Awards ceremonies that garner millions of fans…but shows like The Voice, American Idol, and other “of-the-moment” telecasts are extraordinarily popular for TV audiences. And the bigger the audiences, the bigger the interest for advertisers. The advent of On Demand, DVR, and Netflix has eliminate a lot of the hype of...
Clickz: Which Ads Won Super Bowl XXVIII?
ClickZ, the largest resource of interactive marketing news, information, commentary, advice, opinion, research, and reference in the world, asked CEO Jeri Smith to author a post-game reflection on what ads scored best during last night’s Super Bowl. Even though the game was an early shoe-in for the Seahawks, the ads kept viewers tuned to the screens throughout the evening. We saw a handful of new-comers join the long-reigning...
MarketWatch Radio: Do Super Bowl Ads Work?
Listen to Jeri Smith, CEO of Communicus, speak with Market Watch Radio. She discuss whether or not the highly anticipated Super Bowl ads make a difference in product sales. How has your brand engaged with Super Bowl advertising and have you been effective? Listen to the interview HERE.