YouTube Personalities Earn Celebrity Status Amongst Gen Z
Want to impress teens and get them to buy your brand? New research conducted by Variety suggests that hiring a YouTube star to be your brand spokesperson could be the winning ticket.
Kids Have Opinions About Smartphones; Tablets, Too
Although they’re not generally the target consumer for high-end electronics, kids are using smartphones and tablets in increasing numbers and are showing a clear preference among brands. According to advertising consultancy Communicus, one-third of American pre-kindergarten-age children have a tablet specifically used by them, while two-thirds of kids regularly use tablets. Among those that don’t have tablets, 50% ask their parents to...
Great Expectations: The Backstory of the Tagline
Jeri Smith talks to AMA about how taglines can work, and we all can name great taglines that have helped brands distinguish themselves: “Just do it.” “Like a good neighbor.” “What’s in your wallet?” The fact that these taglines are so compelling makes every advertiser want one of their own, and many marketers invest vast resources in creating taglines for their brands. Read AMA’s: Great Expectations: The Backstory of the...
Digital Media and Marketers: Love Affair or Friend Zoned?
Most marketers agree: There is a lot to love about digital as an advertising medium. It is highly targetable, cost efficient, extremely trackable, easy to optimize on the fly, and ever evolving to more effectively buy and serve ads…
Surprise, Social Media Changes Behavior
Jeri Smith talks to Media Life about how brands can persuade, whether TV commercials are persuasive as well, and how TV and the web can best work together for advertising. Read Media Life Magazine’s: Surprise, Social Media Changes Behavior HERE.