GE and Coca-Cola CMOs Prove “Innovation” Isn’t Always the Key to Marketing Success
How top CMOs from GE and Coca-Cola pull out win after win.
Why Switching Ad Campaigns May Not Be the Answer
In reading the advertising trade press, it’s striking how many advertisers are launching new campaigns at any given time. Not surprisingly, these often follow a change in ad agencies, which often follows a change in senior marketing management on the client side…
Cord-Cutting, Tipping Points and Advertising
Recent reports confirm that the number of consumers who have decided that they don’t need cable companies anymore has increased dramatically lately….
Are Parents Too Busy to Notice Your Ads? Or Actively Solution-Seeking?
Parents are time-constrained, cash-strapped and trying-to-do-it-all, and are one of the most highly sought after group by a variety of brands. Brands ranging from diapers to food products to cars to financial institutions, target parents with family-filled advertising images and benefit propositions aimed at making their life just a little easier…
A Top-Shelf Partnership: Retailers & CPGs Go Down The Advertising Aisle
At Advertising Week in New York, recently, Communicus attended Match Marketing Group founder Michael Dill’s session in which he explored retailers’ engagement with today’s connected consumer…