Forbes: This Year’s Super Bowl Ads – Predicted Winners And Losers
Forbes asks Communicus CEO, Jeri Smith, to predict the winners and losers for the 2014 Super Bowl. Millions of dollars and marketing careers are on the line; the Broncos and SeaHawks aren’t the only ones at the ‘show down.’ Who will score a touch down…and who will cause the crowd to boo? Brands such as: Audi, Oikos, Go Daddy, H&M, Budweiser, and Cheerios are featured. Read the article HERE. What do...
Media Post: Changes That Will Make Or Break Your 2014
New Year, New Challenges: Implementing the right advertising tactics now will help your company stay ahead of competitors. Communicus CEO Jeri Smith writes for Media Post’s Marketing Daily and highlights the best ways for advertisers to manage shifts in the industry and maximize ROI. Communicus’ shares advertising strategies so brand advertisers can best leverage the marketing challenges of 2014. Our insights will help you...
How Does Competitive Advertising Affect Your Brand?
Every advertiser worries about competitive advertising – you take note when your competitors introduce new ads, and you wonder how well their advertising is working. You might even conduct research to assess consumer reactions to their ads.
Advertising Age: Study: 80% of Super Bowl Ads Don’t Help Sales
The Super Bowl is a month away and team Communicus is gearing up for our annual Super Bowl advertising study. Through years of research, we have continued to be surprised at the inefficiency of Super Bowl commercials. As the cost for a TV spot continues to rise, brand advertisers need to be smart about making sure their commercials pay off. Four out of five Super Bowl ads do not translate into sales. Communicus’ unique and...
Optimizing Your Investment in Digital Advertising
While the digital advertising environment provides a wealth of opportunities for exposure, advertisers who hope to engage broad targets with their messages should not look to digital as a solution, at least not as a primary campaign medium…