Super Bowl Ads Mostly Failed in 2014, Especially Ones for Cars
New or unfamiliar products did relatively well in 2014 Super Bowl advertising, while established products and particularly automotive brands fared poorly, according to research firm Communicus. That may help explain why this year’s Super Bowl is more loaded with unfamiliar players, and why automotive brands are mostly sitting on the sidelines, according to Jeri Smith, CEO of the firm that rates effectiveness of Super Bowl and...
Pester power factor in mobile purchases
In its study, The Mobile Device Path to Purchase: Parents & Children it found that for Apple, “child pestering” is the top predictor, being twice as important as social media, while for Samsung, it was the second predictor (first was positive word-of-mouth, by about 15%) in driving parental purchase intent. Jeri Smith, president and CEO, Communicus, said. “We found that ‘pester power’ can even outweigh a parent’s beliefs that a...
How Your Brand Can Leverage Competitor Ads This Holiday Season
It’s the most wonderful time of the year. It’s just coming a bit earlier and lasting longer than expected. Welcome to the year of the “Christmas creep,” as described by Stuart Elliott’s October 15, 2014 column in The New York Times. Retailers have holiday displays up before Halloween. Brands are sharing holiday shopping wish lists earlier than ever before. Consumers are receiving e-mails, mailers, ads and a variety of “shop here now”...
![Mobile-reliant Hispanic market could be a key for Apple Competitors [INSIGHT]](https://www.trendsinadvertising.com/wp-content/uploads/2014/11/Hispanic-Girl-Cell-Phone-240x240.jpg)
Mobile-reliant Hispanic market could be a key for Apple Competitors [INSIGHT]
Communicus has revealed Hispanic-specific findings from their research into how parents and children engage with and purchase mobile devices. Key findings from Communicus’ research include: · Hispanic children are 70% more likely than general market children to own a tablet. Hispanic pre-kindergarten aged youth are 45% more likely to ask their parents for a tablet. · Half of Hispanic parents are considering purchasing Samsung, Google,...
Optimizing Your TV Investment With More Executions
How far will your advertising dollars go? Advertisers are trying to make the most of their budgets by minimizing the investment in ‘non-working’ dollars – readjusting investments to produce just one TV spot in place of a pool of executions. The popular idea that more media exposures translates to better returns isn’t necessarily the case. In fact, reworking your ad budget to produce multiple spots can pay off in greater campaign...