Famous Faces, Questionable Results: Celebrities in Advertising
As advertisers struggle to develop campaigns that break through the noise and persuade consumers to purchase, the use of a celebrity spokesperson is a go-to option. In AMA Marketing Insight’s June edition, CEO Jeri Smith discusses what advertisers might expect a celebrity spokesperson to yield for their brands. Read AMA Marketing Insights HERE.
TV Commercials: Why Creative is King
Most advertisers and ad researchers behave as if there’s more power in how much you spend and where you spend it than in the creative that you get in front of those eyeballs.
Creative Wear-out: Why all good things must come to an end
So now you can go retire, right? Unfortunately, even the best commercials have a lifecycle that we, as marketers and researchers, need to carefully monitor. Knowing when a commercial is delivering strong returns, when it has plateaued, and when it has worn out is key to maintaining a strong campaign in-market.
Clickz: Which Ads Won Super Bowl XXVIII?
ClickZ, the largest resource of interactive marketing news, information, commentary, advice, opinion, research, and reference in the world, asked CEO Jeri Smith to author a post-game reflection on what ads scored best during last night’s Super Bowl. Even though the game was an early shoe-in for the Seahawks, the ads kept viewers tuned to the screens throughout the evening. We saw a handful of new-comers join the long-reigning...
MarketWatch Radio: Do Super Bowl Ads Work?
Listen to Jeri Smith, CEO of Communicus, speak with Market Watch Radio. She discuss whether or not the highly anticipated Super Bowl ads make a difference in product sales. How has your brand engaged with Super Bowl advertising and have you been effective? Listen to the interview HERE.