Understanding and Addressing Churn in Your Customer Base
The loyal customer is the Holy Grail for brands. This loyal base is relentlessly pursued, tracked, and analyzed. However, many brands often miss an important underlying dynamic that can provide significant insights…
Clickz: Which Ads Won Super Bowl XXVIII?
ClickZ, the largest resource of interactive marketing news, information, commentary, advice, opinion, research, and reference in the world, asked CEO Jeri Smith to author a post-game reflection on what ads scored best during last night’s Super Bowl. Even though the game was an early shoe-in for the Seahawks, the ads kept viewers tuned to the screens throughout the evening. We saw a handful of new-comers join the long-reigning...
Easier Said Than Done: Real-time Marketing
Real-time marketing is all the rage, and definitely can produce a positive impact on brands. Advertising Age addresses the phenomenon this week, defining the marketing strategy as “one of the most powerful methods of story telling for brands.” That can certainly be true – if brands are sharing the right story. We shared our insights on the social media content marketing trend and agree that it can be great when done correctly but it...
How Social Media Can Eat Brand Value – and Profits
The long-term health of brands is in decline. Over the past decade, fewer consumers recognize meaningful differences between brands. Both the rise in generics from recession-squeezed budgets and the easy access of social media have contributed to a reduction in perceived brand differentiation that will accelerate dramatically in the coming years.
MarketWatch Radio: Do Super Bowl Ads Work?
Listen to Jeri Smith, CEO of Communicus, speak with Market Watch Radio. She discuss whether or not the highly anticipated Super Bowl ads make a difference in product sales. How has your brand engaged with Super Bowl advertising and have you been effective? Listen to the interview HERE.