Advertising Age: Study: 80% of Super Bowl Ads Don’t Help Sales
The Super Bowl is a month away and team Communicus is gearing up for our annual Super Bowl advertising study. Through years of research, we have continued to be surprised at the inefficiency of Super Bowl commercials. As the cost for a TV spot continues to rise, brand advertisers need to be smart about making sure their commercials pay off. Four out of five Super Bowl ads do not translate into sales. Communicus’ unique and...
Double your campaign’s effectiveness with these three letters: ‘BLE’
Imagine this, your advertising campaign has pre-tested with off the charts likeability and engagement scores, but in the end very few viewers could identify that the executions were for your brand. Those who did not link your advertising to the brand might just as well have never had an exposure opportunity or engagement. The frustration of all those ad dollars, down the drain… A fundamental truth in effective advertising is you must link your brand to the campaign!
Optimizing Your Investment in Digital Advertising
While the digital advertising environment provides a wealth of opportunities for exposure, advertisers who hope to engage broad targets with their messages should not look to digital as a solution, at least not as a primary campaign medium…
Is Competitive Advertising Always a Zero-Sum Game?
Advertising Age: Competition From Everywhere Has Hasbro, Mattel In Toyland Showdown Mattel and Hasbro have a lot at stake this holiday season. The toy retailers expect to make 40% of their annual revenue in the next four weeks. The two have their plastic dukes out and are ready to fight. When it comes to competition, especially in an industry with limited players, it is only natural for brands to carefully watch what the other one is...
Media Post: Most Super Bowl Ads Fail, But Yours Doesn’t Have To
Only 20% of 2013 Super Bowl advertisements had an impact on customer purchasing or future brand purchasing. With the Super Bowl just weeks away, brand advertisers want to make sure their advertising campaigns make the most of the media investment. After conducting a Super Bowl study for the past two years, Communicus shares the four crucial points that brands need to nail in order to successfully capitalize on their Super Bowl media...